Elyse Knowles is passionate about being a positive role model for young women. With this book, the model, TV personality and charity ambassador aims to encourage young women by sharing her insights and experiences.
It was a pleasure to assist in bringing this message to life. I worked collaboratively with the creative director of Northwood Green to produce this book for Murdoch Books, with responsibility for audience research, mood boards and concept development. On the production side, I carried out layout design, created style sheets in InDesign and prepared print files for proofing.
We opted for a neutral colour palette with pops of pink to reflect Knowles’ personal style and appeal to readers. To create a high-aesthetic book with a sense of fun, we filled the pages with full bleed photographic imagery, illustrations, playful typography and textures. The result is an approachable, stylish product which engages late teens and young adult women.