Whilst working at News Corp Australia, I was asked to design a set of quarterly reports for Helloworld Travel and News Corp premium partnership. The brief indicated that the finished product should represent a travel magazine or coffee table book, rather than a corporate document.
I created these booklets using a custom size and filled them with rich travel photography and Helloworld’s bright colour palette. I directed the copy team to write image captions to give the booklets a travel magazine feel. They were then printed on premium uncoated paper stock to give it a sense of luxury.