As a multidisciplinary designer I need my brand to be clean and contemporary whilst also relating to a wide range of mediums. This ‘M’ can be interpreted as folded paper - representing the unfolding of an idea by evoking a sense of digital motion. My brand personality is ‘The Creator’; this identity is flexible yet structured, experimental and expressive. The ‘M’ icon’s positioning shifts across different applications with a variation in it’s colour palette.
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